SERVICE THAT DELIVERS

Who We Are

Robert DeMasco spent years working as a New York City chef, intimately acquainted with the quality of fish and seafood they received and cooked on the line, the experiences of dealing with distributors, and the frustrations that sometimes came with both. He kept thinking there needed to be a better way. He also knew, thanks to late night conversations with his friends – fellow notable NYC chefs – that they all felt the same way. The restaurant world craved a better connection to better fish and seafood.

When Bobby left the line, it was to work for a fish and seafood distributor, learning everything about that side of the business: What relationships were like between fisherfolks, the people who dedicate their lives to the water and their catches, and the receivers, how quickly (or not quickly) fish was processed once in-house, and what happened once the fish left the building and headed to restaurants.

In 1999, he took all of his experience cooking and working behind the fish scenes, all of his time dreaming about a better way, and all of his local experience, then put them together to start Pierless Fish. His two main goals from the beginning, which are still in play today, were to provide the highest quality fish and shellfish, and to always operate with integrity, honesty, and openness.

Bobby was determined to form strong, deep, and real relationships with fisherman, learning the ins and outs of their side of the job. He had a mission to bring in and offer their local catches, whenever possible, and for his fish and seafood to be traceable. Inside their building, they hired experienced fishmongers and people interested in learning, then gave them the tools they needed to be the best. 

Over twenty years later, his reputation and the reputation of Pierless Fish, now Sunset Park based, has resulted in their fish and seafood finding the way into top restaurants, hotels, and markets, onto menus, and into chef’s good graces.

The services we offer

See more of the premium services that Pierless has to offer.

FOOD SERVICE

FOOD SERVICE

Our experienced crew fabricates every item from our state-of-the-art, HACCP-certified Sunset Park facility, before our fleet of refrigerated trucks take over, delivering to Manhattan, and beyond.

SHIPPING

SHIPPING

You don’t have to be New York-based to experience the freshly caught Pierless experience. Our team overnights whole fish, fillets, and seafood straight to your door, four days each week.

RETAIL

RETAIL

Whether you’re kicking off a new fish program or are considering expanding your existing offerings, we provide fresh and frozen, pre-packaged, and case ready fish and seafood.

CUSTOM CUTS

CUSTOM CUTS

Your fish wish is our command. Our talented team is on hand to butterfly, remove pin bones, slice, cube, and portion fillets into perfect, just to your specification sizes.

HOME DELIVERY

HOME DELIVERY

We’re proud to now offer the same chef-sought fish and seafood for local next day home delivery, Monday through Friday, by our experienced drivers, from our refrigerated trucks.