Driscoll's, Watsonville, CA

Only the Finest Berries

About Driscoll's

Driscoll’s has been delighting consumers with superior flavor for over 100 years.   As the global market leader of conventional and organic fresh strawberries, blueberries, raspberries and blackberries,  Driscoll’s is the trusted brand for Only the Finest Berries ™.

Growing Only the Finest Berries™  requires care, commitment and dedication. It first starts with the breeding process.  Driscoll’s exclusive patented berry varieties are developed through years of research using only natural breeding methods – that means no GMOs. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists and entomologists help grow baby berry plant seedlings that are then grown on family farms. Our independent berry growers work with Mother Nature, using experience and know-how to get the very best out of each strawberry, blueberry, blackberry and raspberry plant.   At the peak of flavor the berries are hand-picked, then carefully packed in the field to ship, all to ensure freshness and quality.

Next to taste, Driscoll’s has made food safety the single most important focus of growing berries. Our primary concern is for the wholesomeness of our product and the safety of our berry consumers, our employees, our independent farmers and their workers. One of our highest priorities is to continually build on our industry leadership in food safety standards. Driscoll’s Global Food Safety Program has been developed from decades of research, consumer feedback and close cooperation with food safety experts as well as state, federal and international regulatory agencies. . It is founded on the principles of Good Agriculture Practices (GAPs) established by the United States Food and Drug Administration (FDA) and reinforced through education, laboratory assays and annual third party audits. Our commitment is to ensure that we always provide you with the freshest, safest, most flavorful berries.

Choose Driscoll’s when you want fresh, beautiful and delicious berries. 


"I believe you should treat all of your employees with respect, as if they are members of your own family. I am proud to work for Driscoll’s. Their way of doing business is also my way."

Audelio Martinez, Driscoll’s Farmer